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Revisiting MP3 Market Strategy: Competing Edge for MP3 Players

With the fast approaching Holiday seasons, electronic and MP3 player manufacturers are saying “hello” to the big bucks, advanced and improved releases on MP3 players. News has it that many MP3 player manufacturers are eyeing for higher connectivity on their MP3 products. For one, the consideration of Wi-Fi accessibility is a promising start. In addition, low and affordable MP3 prices, bigger LCDs, additional capacity for games and interactive media are some of the features consumers could expect with MP3 players in the coming months.

With the increasing numbers of MP3 players in the market, competitive features are the aces of the business. Consumers could expect added features in the coming months such as:

  • Bigger MP3 player manufacturers like Microsoft, Zune, Creative, SanDisk and Apple are partnering with gaming and handheld devices like the Playstation Portable (SNE).
  • There are also plans of coming up with touch screen devices, particularly that of Apple’s iPhone player whereby the company is expected to work on introducing a resemblance of an iPod, this time without the phone features.
  • Price innovation for MP3 players particularly that of the SanDisk and Creative. At this time, Sansa Shaker (SanDisk product) is priced around $40 while ZEN Stone Creative is being sold for the same amount.
  • Innovative colors and user-friendly interfaces are also being considered. The fact that most MP3 players are user-engaging and are interactive, MP3 player manufacturers are working really hard to please the consumers with their more enhanced product features. For one, Zune is eyeing for more fashionable gadgets making MP3 players as new fashion statements.

Better watch for your next MP3 player in the coming months from your favorite manufacturer.

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